A Helpful Guide for Sellers

One of the most important decisions you’ll make when selling your home is choosing the right listing price. As your trusted real estate advisor, I’m here to guide you through the process with clarity and confidence. Here’s what you should know:

What Factors Influence My Home’s Listing Price?

Several key elements go into determining a competitive and strategic asking price for your home, including:

• Size & Layout – Total square footage, number of bedrooms/bathrooms, and overall flow.

• Location – Proximity to schools, shopping, amenities, and overall neighborhood appeal.

• Condition – General upkeep, recent updates, and any needed repairs.

• Unique Features – Pools, outdoor living spaces, upgraded kitchens, or energy-efficient systems.

How Do Market Conditions Affect Pricing?

The real estate market is always changing, and pricing must reflect current conditions. For example:

• In a slower market with high interest rates, a more aggressive price may help attract serious buyers.

• In a seller’s market with high demand and limited inventory, we may price higher with confidence.

• Trends in buyer behavior and nearby neighborhood developments also play a role.

What Are Comps, and Why Do They Matter?

“Comps” are comparable properties that have recently sold, are under contract, or are actively listed in your area. I’ll use this data to prepare a Comparative Market Analysis (CMA) — a critical tool in determining the most accurate and competitive price for your home.

What If I Want to Sell Quickly?

Your timing and goals matter. If your priority is a quick sale, we might price your home more competitively to drive immediate interest. If you have more flexibility, we can explore pricing strategies that aim to maximize your return.

Can I Improve My Home’s Value Before Listing?

Absolutely! Strategic updates can make a big difference. I’ll help you identify smart improvements—such as fresh paint, minor repairs, or curb appeal enhancements—that can boost your home’s marketability. We’ll also discuss whether offering concessions (like covering repairs or closing costs) might be beneficial.

Can I Talk to More Than One Agent About Pricing?

Yes, and it’s a smart move. Different agents may offer slightly different pricing strategies based on their market knowledge and experience. You’re encouraged to interview multiple agents before choosing who to list with.

Who Has the Final Say on Price?

You do. I’ll provide expert recommendations based on market data and your goals—but ultimately, the decision is yours. A great agent helps you balance the numbers with strategy and timing.

Should I Ever Accept Less Than Asking Price?

Sometimes the strongest offer isn’t the highest. I’ll help you evaluate each offer carefully. All-cash buyers, fewer contingencies, or faster closing timelines can all add value beyond just the number.

Why Might We Need to Adjust the Price Later?

If we’re not getting the activity we expected, or if market dynamics shift, I may suggest a price adjustment. This is a normal part of the selling process and always done with your goals in mind.

Let's Talk About Your Home

Pricing your home correctly from the start is key to a successful sale. If you're thinking about selling, I’d love to provide a personalized market analysis and walk you through your options.

Understanding the New Buyer Representation Agreements

What You Need to Know as a Homebuyer

If you're buying a home and working with a REALTOR®, you're working with a licensed professional who is committed to putting your best interests first. As of August 17, 2024, you'll now be asked to sign a written buyer agreement once you've chosen the agent you'd like to represent you. Here's what that means for you:

What Is a Written Buyer Agreement?

A written buyer agreement is a contract between you and your real estate agent. It outlines:

• The services your agent will provide

• The duration of your working relationship

• The compensation the agent will receive for their services

This agreement ensures that both you and your agent are on the same page from the beginning.

Why Am I Being Asked to Sign One?

This new requirement is part of a nationwide policy change stemming from the National Association of REALTORS®’ proposed settlement regarding broker commissions. It aims to bring more transparency and professionalism to the home buying process.

As of August 17, 2024, many agents across the country are required to have a signed agreement in place before showing homes.

Is This New Everywhere?

In some areas, yes. Certain states have required buyer agreements for years, while others are just adopting the practice. Even if you haven’t signed one before, it’s now a standard part of working with a real estate professional in most markets.

Are Buyer Agreements Negotiable?

Yes! These agreements are fully negotiable. You can discuss and customize:

• The scope of services you expect

• The length of time the agreement is valid

• The compensation arrangement

Compensation must be clearly defined (e.g., $0, a flat fee, a percentage, or hourly rate). There should be no open-ended or unclear terms. Only sign when you're comfortable and all terms reflect your agreement with the agent.

What Are the Benefits of Having One?

A written agreement:

• Clearly defines what you can expect from your agent

• Outlines what they will be paid and by whom

• Helps prevent misunderstandings by setting expectations up front

It’s a tool for transparency and mutual understanding.

When Do I Need to Sign?

You’ll need to have a signed buyer agreement before touring any homes with your agent—whether in person or virtually. However, you don’t need to sign if you're just:

• Attending an open house on your own

• Asking general questions about an agent’s services

Do I Have to Pay My Agent Directly?

Not always. While your agreement will outline who is responsible for paying your agent, it’s still possible to negotiate compensation from the seller or their listing agent. These terms should be discussed with your agent ahead of time and reflected in your agreement.

Does This Change the Type of Relationship I Have with My Agent?

No. You can enter into any legal relationship with your agent that your state allows, such as buyer agency, dual agency, or transaction brokerage, depending on your needs and preferences.

Can I Cancel or Change the Agreement Later?

Yes. Agreements can often be modified or canceled, but terms may vary. Review the agreement carefully to understand:

• How to request changes

• Any conditions for termination

• Your responsibilities under the agreement

Always talk to your agent if you have questions or concerns about the terms.

Need More Information?

Real estate laws and practices vary by location. It’s always a good idea to consult your real estate agent—or an attorney—for advice specific to your area. For more resources, visit facts.realtor.

Should You Offer Compensation to a Buyer’s Agent? Here’s What Home Sellers Need to Know

When you're preparing to sell your home, one of the strategic choices you’ll make is how to market your property effectively. One option to consider is whether to offer compensation to a buyer’s agent—something that can potentially increase interest and bring more qualified buyers to your home. Here’s what you need to know.

What Is an Offer of Compensation—and Why Consider It?

An offer of compensation is when you, the seller, choose to compensate the real estate agent who brings a buyer that ultimately closes on the property.

This can help reduce out-of-pocket costs for buyers—especially first-time buyers, middle-income buyers, or those from underserved communities—making your home more attractive to a broader audience.

Is This Required?

No, offering compensation is completely optional. It’s up to you to decide whether it fits into your selling strategy. Your real estate professional can walk you through the pros and cons based on current market conditions and your specific goals.

Does My Agent Need Permission to Offer Compensation?

Yes. Your agent cannot offer or promise compensation to another agent without your written approval. If you decide to offer compensation, you will agree on the amount and terms in writing.

What Kinds of Compensation Can I Offer?

You have several options to consider, including:

• A flat fee paid directly to the buyer’s agent

• Allowing your agent to share a portion of their commission

• Offering concessions to the buyer, such as help with closing costs

These approaches can be customized depending on your needs and how you want to position your home in the market.

How Will Buyer’s Agents Know There’s an Offer?

If you approve an offer of compensation, your agent can promote it through flyers, signs, social media, brokerage websites, or direct communication with buyer’s agents. Offers of compensation are no longer permitted to be listed in the MLS, so this information must be shared through other channels.

Do I Have to Advertise It?

No. You can choose whether or not to publicly advertise an offer of compensation. Some sellers prefer to keep this private and address it during offer negotiations.

What’s a Seller Concession?

A seller concession is different from an offer of compensation. Concessions are when the seller agrees to cover certain buyer costs, like a portion of closing costs or needed repairs. These can make the home more accessible or appealing to budget-conscious buyers.

How Do I Know What’s Right for Me?

Every seller’s situation is unique. When you work with a REALTOR®, you gain a professional who is ethically committed to putting your interests first. Your agent will help you understand your options, answer your questions, and build a selling strategy you’re confident in.

Final Thoughts

Offering compensation to a buyer’s agent is just one of many strategies that can help you reach your selling goals. If you're preparing to list your home and want to explore what’s best for your situation, your agent can guide you through each step of the process.

For more information and resources, visit facts.realtor.

What to Know About Negotiating a Buyer Agreement With a REALTOR®

You’ve made the exciting decision to buy a home—and now it’s time to find the right real estate professional to guide you through the journey. One of the first steps in that process is interviewing agents and entering into a written buyer agreement that outlines what services they’ll provide and how they’ll be compensated.

Here’s what you should know before signing:

When Does the Agreement Come Into Play?

In most cases, you’ll be asked to sign a buyer agreement before touring any homes with an agent—whether in person or through a live virtual showing. This ensures that both you and the agent understand the working relationship, responsibilities, and compensation expectations.

If you’re attending an open house on your own or just reaching out to ask questions about an agent’s services, a signed agreement is not required at that time.

What Can Be Negotiated?

Almost everything. Your buyer agreement can include:

• The specific services the agent will provide

• The duration of the agreement

• The amount and structure of compensation

Whether you prefer a shorter-term agreement or want to discuss different payment models, these terms are flexible and negotiable. Remember—agent compensation is not set by law. If you have any concerns or legal questions, it’s always wise to consult with an attorney before signing.

How Are Agents Paid?

Compensation can be structured in a few ways, including:

• A flat fee

• A percentage of the purchase price

• An hourly rate

However, compensation must be clearly stated in the agreement. It cannot be left open-ended or stated as a range (e.g., “whatever the seller offers” or “between X and Y percent”). If you prefer, you can also request that the seller contribute to your agent’s compensation during the negotiation of your purchase agreement.

What Services Can You Expect?

While each agent may offer a slightly different approach, common services include:

• Helping you find and tour homes that meet your criteria

• Offering expert insight and market analysis

• Drafting and negotiating offers on your behalf

• Guiding you through inspections, appraisals, and closing

REALTORS® often go above and beyond—see how in the guide 179 Ways Agents Who Are REALTORS® Are Worth Every Penny.

How Do You Start the Conversation?

Start by interviewing a few agents. Ask questions about their experience, how they approach compensation, and what services they offer. REALTORS® follow a strict Code of Ethics, which means they are committed to transparency, honesty, and always putting your best interests first.

What Happens if You Don’t Agree?

If you and an agent can’t agree on the terms of the buyer agreement, you are not obligated to sign. Either party can walk away from the negotiation. Keep looking until you find an agent whose services, communication style, and agreement terms align with your needs.

Can the Agreement Be Changed Later?

Yes. Buyer agreements can be modified or terminated by mutual consent. Some agreements may include specific terms about how or when this can happen, so be sure to read the document carefully and discuss any questions with your agent.

Final Thoughts

Entering into a written agreement with a buyer’s agent ensures clarity, sets expectations, and protects both parties as you move through the home buying process. When working with a REALTOR®, you can feel confident knowing you’re partnering with a professional who is dedicated to your success and bound by a code of ethical conduct.

To learn more, visit facts.realtor.